TYLER FREEMAN DESIGN
A sneaker boutique inspired by the history of sneaker culture embedded in 90s culture and
hip-hop, taking heavy inspiration from the 1991 manifesto coined “Confessions of a sneaker addict” by Hip-Hop DJ come sneaker father Bobbito Garcia.
Bobbito Garcia coined his sneaker manifesto “Confessions of a sneaker addict” and nestled it into the pages of rap’s bible. His 1991 essay piece would predict the epic rise of sneaker culture on paper whilst casually hyping the emergance of a revolution. The epic sequal of Bobbito’s bible sees Brand X reintroduce the epic sneaker culture and what made it so famous - back to its roots we celebrate the beginnings of sneaker culture and look ahead to the future of popular cultures most redefining movement. Michael Jordan, Run DMC, N.W.A and Kool Moe Dee, all have one thing in common - kicks.
Sometimes in life, like a rare pair of sneakers, we have within us the something no one else has. I encourage you all, like Bobbito, to find that thing, the passion, the love, the hobby, whatever it is, take it out and look Mack Daddy. This is the new Status Quo, ready to collect or die tryin!