TYLER FREEMAN DESIGN
From the ancient roads of Egypt, to the pristine springs of Tasmania comes the study in the art of Alchemy. A forbidden practice of the medieval times, Alchemy was founded on the elixir of life. Arcanum has recreated the elixir with its new range of infused whiskeys, a secret recipe carved from the very manuscript of the philosophers stone. Arcanum welcomes you to the 5 part limited series: Earth, Water, Fire, Air and Void.
A whiskey brand based off the ancient forbidden art of Alchemy. The brief required different packaging options to be created, based heavily off strategy and narrative.