TYLER FREEMAN DESIGN
To share the richness of story telling and narrative within the Australian whisky industry and to provide a breath of fresh air in a saturated alcohol industry.
Creating an Australian whiskey brand based off the ancient forbidden art of Alchemy - curating a range of infused whiskeys. The brief required different packaging options to be created, based heavily off strategy and narrative.
From the ancient roads of Egypt, to the pristine springs of Tasmania comes the study in the art of Alchemy, a forbidden practice of the medieval times, Alchemy was founded on the elixir of life. Arcanum has recreated the elixir with its new range of infused whiskeys, a secret recipe carved from the very manuscript of the philosophers stone. Arcanum welcomes you to the 5 part limited series: Earth, Water, Fire, Air and Void.